FAIL: Everyday fashion for everyday hustle. – FAIL.

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BEST SELLERS.

Wine Asymmetric Wrap Top

Wine Asymmetric Wrap Top

Regular price Rs. 1,899.00

Regular price Sale price Rs. 1,899.00
Unit price per
Wine Wrap Handkerchief Hem Midi Dress

Wine Wrap Handkerchief Hem Midi Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Purple Wrap Handkerchief Hem Midi Dress

Purple Wrap Handkerchief Hem Midi Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Rust Two Tone String Detail Top

Rust Two Tone String Detail Top

Regular price Rs. 1,699.00

Regular price Sale price Rs. 1,699.00
Unit price per
Thread Detail Blue Shirt

Thread Detail Blue Shirt

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
Electric Blue Metallic Button Boxy Shirt

Electric Blue Metallic Button Boxy Shirt

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
Wine Pleated V-Neck Top

Wine Pleated V-Neck Top

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
Citrine Yellow V-Neck Peplum Top

Citrine Yellow V-Neck Peplum Top

Regular price Rs. 1,699.00

Regular price Sale price Rs. 1,699.00
Unit price per
Green Wrap Handkerchief Hem Midi Dress

Green Wrap Handkerchief Hem Midi Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Charcoal Grey Stripe Shirt

Charcoal Grey Stripe Shirt

Regular price Rs. 1,699.00

Regular price Sale price Rs. 1,699.00
Unit price per
Grey Multi-Check Box Shirt

Grey Multi-Check Box Shirt

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
Berry Camp Shirt

Berry Camp Shirt

Regular price Rs. 1,699.00

Regular price Sale price Rs. 1,699.00
Unit price per

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LATEST DROPS.

White Denim Thread Detail Dress

White Denim Thread Detail Dress

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per
Mauve Textured V-Neck Top

Mauve Textured V-Neck Top

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
Cobalt Chevron Weave Shirt Dress

Cobalt Chevron Weave Shirt Dress

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per
Oxblood Cotton Wrap Co-ord

Oxblood Cotton Wrap Co-ord

Regular price Rs. 3,199.00

Regular price Sale price Rs. 3,199.00
Unit price per
Wine Contrast-Piped Wrap Waistcoat

Wine Contrast-Piped Wrap Waistcoat

Regular price Rs. 1,899.00

Regular price Sale price Rs. 1,899.00
Unit price per
Navy Barcode Striped Shirt Dress

Navy Barcode Striped Shirt Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
French Blue Stripe Double-Breasted Shacket

French Blue Stripe Double-Breasted Shacket

Regular price Rs. 2,099.00

Regular price Sale price Rs. 2,099.00
Unit price per
Red Half Sleeve Handkerchief Hem Dress

Red Half Sleeve Handkerchief Hem Dress

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per
Brick Red Metallic-Button Boxy Shirt

Brick Red Metallic-Button Boxy Shirt

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
Fuchsia Metallic-Button Boxy Shirt

Fuchsia Metallic-Button Boxy Shirt

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
Leopard Print Handkerchief Hem Midi Dress

Leopard Print Handkerchief Hem Midi Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Tomato Red A-Line Maxi Shirt Dress

Tomato Red A-Line Maxi Shirt Dress

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per

1 12

SHOP BY LOOKS.

Work Edit
Achieve the perfect look! • Power Dressing: Blazers, waistcoat coords, structured suits....

Work Edit
Daily Edit
Curated collection for: • Coffee Date Look: Effortless oversized shirts, waistcoat coords,...

Daily Edit
Travel Edit
Best For: • Airport Look: Relaxed blazers, oversized shirts, comfy coords. •...

Travel Edit
Step-Out Edit
Get ready to step out! • Dinner Date Look: Elegant blazers, structured...

Step-Out Edit

1 4

COLLECTIONS.

Waist Coats

Waist Coats
Shirts

Shirts
Co-ords

Co-ords
Dresses

Dresses
Tops

Tops
Kimonos

Kimonos
Blazers and Jackets

Blazers and Jackets

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WHY FAIL.

FAIL isn’t a setback—it’s a mindset.
We create everyday fashion for the everyday hustle, designed for those who dare to try, learn, and keep moving.
So go for it. Fail more. Try more. That’s how you get ahead.

DAILY STAPLES.

Tan Sleeved Waistcoat

Tan Sleeved Waistcoat

Regular price Rs. 1,599.00

Regular price Sale price Rs. 1,599.00
Unit price per
Rose Stripe Gathered-Collar Bishop Sleeve Shirt

Rose Stripe Gathered-Collar Bishop Sleeve Shirt

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
White Contrast-Stitch A-Line Dress

White Contrast-Stitch A-Line Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Sage Green Stripe Dress

Sage Green Stripe Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Cotton Weave Utility Shirt

Cotton Weave Utility Shirt

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
Powder Blue Textured V-Neck Top

Powder Blue Textured V-Neck Top

Regular price Rs. 1,699.00

Regular price Sale price Rs. 1,699.00
Unit price per
White Asymmetric Denim Vest

White Asymmetric Denim Vest

Regular price Rs. 1,899.00

Regular price Sale price Rs. 1,899.00
Unit price per
Khaki Pinstripe Pointed-Hem Waistcoat

Khaki Pinstripe Pointed-Hem Waistcoat

Regular price Rs. 1,999.00

Regular price Sale price Rs. 1,999.00
Unit price per
Butter Yellow Tie-Detail Top

Butter Yellow Tie-Detail Top

Regular price Rs. 1,599.00

Regular price Sale price Rs. 1,599.00
Unit price per
Powder Blue Tie-Detail Top

Powder Blue Tie-Detail Top

Regular price Rs. 1,599.00

Regular price Sale price Rs. 1,599.00
Unit price per
Lilac Gingham Ruched Shirt

Lilac Gingham Ruched Shirt

Regular price Rs. 1,799.00

Regular price Sale price Rs. 1,799.00
Unit price per
Marigold Textured Stripe Shirt

Marigold Textured Stripe Shirt

Regular price Rs. 1,699.00

Regular price Sale price Rs. 1,699.00
Unit price per

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CO-ORDS.

Mustard Relaxed Shirt & Pants Set

Mustard Relaxed Shirt & Pants Set

Regular price Rs. 2,999.00

Regular price Sale price Rs. 2,999.00
Unit price per
Oxblood Cotton Wrap Co-ord

Oxblood Cotton Wrap Co-ord

Regular price Rs. 3,199.00

Regular price Sale price Rs. 3,199.00
Unit price per
Warm Caramel Asymmetric-Hem Co-ord Set

Warm Caramel Asymmetric-Hem Co-ord Set

Regular price Rs. 2,999.00

Regular price Sale price Rs. 2,999.00
Unit price per
Sand String-Detail Top and Flared Pants Co-ord

Sand String-Detail Top and Flared Pants Co-ord

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per
Black Metallic-Buttoned Shirt and Pants Co-ord

Black Metallic-Buttoned Shirt and Pants Co-ord

Regular price Rs. 2,999.00

Regular price Sale price Rs. 2,999.00
Unit price per
Cacao Drawstring Co-ord

Cacao Drawstring Co-ord

Regular price Rs. 3,199.00

Regular price Sale price Rs. 3,199.00
Unit price per
Olive Asymmetric-Hem Co-ord Set

Olive Asymmetric-Hem Co-ord Set

Regular price Rs. 2,999.00

Regular price Sale price Rs. 2,999.00
Unit price per
Ash String Detail Top and Flared Pants Co-ord

Ash String Detail Top and Flared Pants Co-ord

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per
Ivory Linen Waistcoat and Pants Co-ord

Ivory Linen Waistcoat and Pants Co-ord

Regular price Rs. 3,299.00

Regular price Sale price Rs. 3,299.00
Unit price per
Deep Navy String Detail Top and Flared Pants Co-ord

Deep Navy String Detail Top and Flared Pants Co-ord

Regular price Rs. 2,999.00

Regular price Sale price Rs. 2,999.00
Unit price per
Black Contrast-Piped Tie-Waist Shirt Co-ord

Black Contrast-Piped Tie-Waist Shirt Co-ord

Regular price Rs. 2,999.00

Regular price Sale price Rs. 2,999.00
Unit price per
Wine Contrast High-Low Hem Co-ord

Wine Contrast High-Low Hem Co-ord

Regular price Rs. 2,999.00

Regular price Sale price Rs. 2,999.00
Unit price per

1 12

REVIEWS.

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DRESSES.

Red Half Sleeve Handkerchief Hem Dress

Red Half Sleeve Handkerchief Hem Dress

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per
White Denim Thread Detail Dress

White Denim Thread Detail Dress

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per
Cobalt Chevron Weave Shirt Dress

Cobalt Chevron Weave Shirt Dress

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per
Navy Barcode Striped Shirt Dress

Navy Barcode Striped Shirt Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Leopard Print Handkerchief Hem Midi Dress

Leopard Print Handkerchief Hem Midi Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Tomato Red A-Line Maxi Shirt Dress

Tomato Red A-Line Maxi Shirt Dress

Regular price Rs. 2,899.00

Regular price Sale price Rs. 2,899.00
Unit price per
Navy Contrast Tape Collared Sleeveless Column Dress

Navy Contrast Tape Collared Sleeveless Column Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Ivory Wrap Handkerchief Hem Midi Dress

Ivory Wrap Handkerchief Hem Midi Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Plaid Flannel A-Line Shirt Dress

Plaid Flannel A-Line Shirt Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Wine Wrap Handkerchief Hem Midi Dress

Wine Wrap Handkerchief Hem Midi Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Plum Contrast-Stitch Zip Tunic Dress

Plum Contrast-Stitch Zip Tunic Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per
Teal Crinkled Poet-Sleeve Dress

Teal Crinkled Poet-Sleeve Dress

Regular price Rs. 2,499.00

Regular price Sale price Rs. 2,499.00
Unit price per

1 12

#SlayinginFAIL.